• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

April launch for Sky 3D

January 28, 2010 08.06 Europe/London By Julian Clover

Sky Sports' Andy Gray is 3D Ready

Sky Sports' Andy Gray is 3D Ready

Sky has announced its dedicated 3D TV channel, Sky 3D, will launch this April. A special preview will take place this Sunday, January 31, with a live broadcast of the Premier League match between Arsenal and Manchester United.

The game will be broadcast to nine pubs in London, Manchester,  Cardiff, Edinburgh and Dublin that will be fitted with the first ‘3D Ready’ television displays to be deployed in the UK and Ireland.

It is planned to roll out the 3D channel to several hundred pubs from April, providing Sky with a showcase for its 3D service before the required displays from manufacturers including Sony, Samsung, LG and Panasonic become available. At this point the channel will be given its commercial launch with a live Premier League match available in 3D every week. Already technically compatible with the two million Sky+ HD households, Sky 3D will be made available at no extra cost to HD subscribers, already paying a monthly premium of £10.

“3D is without doubt one of the most talked-about developments in television for many years.  Sky has always innovated to bring customers the best possible viewing experience, so we fully intend to take the lead in bringing the spectacle of 3D to the UK and Ireland,” commented Sky Chief Executive Jeremy Darroch.

“2010 is the year for 3D TV,” added Gerry O’Sullivan, Sky’s Director of Strategic Product Development. “People have already embraced 3D cinema and because Sky’s 3D service uses the same kind of technology, we’re confident there will be demand for sport, movies, concerts and drama in 3D.”

Sky will produce both a high definition and a 3D edit of Sunday’s broadcast from Arsenal’s Emirates Stadium. Eight specially engineered 3D camera rigs will house sixteen of Sky’s high definition cameras, to provide multi-angle stereoscopic coverage. A purpose-built 3D outside broadcast truck will enable live mixing between shots, slow motion replays and the inclusion of 3D graphics. A dedicated commentary team will also support the 3D transmission.

Last week, Sky’s chief engineer Chris Johns outlined some of the complexities of 3D filming to the DTG. In addition to football, cricket, rugby and tennis, Sky has also captured 3D opera, a Noel Edmonds-hosted game show, and a performance  by the band Keane.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: 3D, Newsline, Satellite, Top Story Tagged With: Sky 3D Edited: 28 January 2010 12:11

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

Latest News

  • Giga Europe prepares for the busy hour
  • England Hockey launches dedicated streaming service
  • Simply.TV provides YouSee with an improved UI and UX experience
  • New Total TV advertising measurement to be launched in Finland
  • Virgin remains top of Ofcom complaints league

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...