• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Sky’s subtle approach to 3D

January 21, 2010 10.55 Europe/London By Julian Clover

DTG 3DTV Technical Seminar – London: BSkyB’s chief engineer Chris Johns has outlined some of the challenges facing the broadcaster in the production of 3DTV content. Speaking at a 3D seminar organized by the Digital TV Group, Johns said Sky was now capturing 3D content on virtually a weekly basis, including football, rugby, tennis and game shows. “Realistically we’ve been testing 3D for the last 18 months, live events since October last year, so we know we can deliver it to the set-top box. The workflows are proven and we know we can use our existing HD infrastructure”. On display were scenes recorded at Arsenal’s Premier League game against Bolton the previous evening.

Referring to James Cameron’s 3D vehicle Avatar, Johns said the movie was really only produced in 3D when it was required with the director toning down the 3D elements during high action scenes. The same approach is being taken by Johns and his team. “Sky is trying to do 3D in a much more subtle manner, it’s the emotion behind it rather than throwing spears at your face”.

Johns described a 3D game show hosted by Noel Edmonds where the presenter would constantly grab the camera, although both Edmonds and his director were pleased with their work, the recording was less successful because the action made it difficult to watch.

Another concern is data and graphics, particularly subtitles, and their position on the screen. Next week the DVB will meet to discuss the specification of the right data so that it is interpreted in the right fashion by the TV display and the set-top box.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: 3D, Newsline, Top Story Tagged With: BSkyB Edited: 22 January 2010 11:39

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

Latest News

  • 24i partners with Amagi
  • yes selects Synamedia and 3SS as it gears up Smart TV alternative
  • End of the line for Poland’s ‘Lex pilot’
  • Three-quarters of SVOD services will introduce ads next year.
  • Live tennis ready to return to Sky

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...