IN TV, a local US television and digital media company, has announced that its Hartford-New Haven television stations, WTNH-TV ABC Channel 8 and WCTX-TV MyTV Channel 9, will participate in Backchannelmedia’s TV-to-Internet Click Through market trial.
The market trial, set to begin this November, will test Backchannelmedia’s interactive technology with a select group of viewers and advertisers. The technology enables viewers to interact with television ads and programmes and bookmark interesting content and advertisers’ offers to view at their convenience.
While watching WTNH-TV and WCTX-TV, participants in the trial will click their TV remote controls on icons at the bottom of the viewer’s TV screen to “bookmark” offers on items of interest in local news and entertainment programming. The “bookmarked” content will be forwarded to the viewer’s personal web site branded and framed into WTNH.com for easy viewer access and also logged at a data centre, providing information for broadcasters and their advertisers.