Europe’s digital economy is set to grow by up to 18% a year and could be worth €436 billion by 2012.
The findings are contained in a study by Booz & Company, commissioned by Liberty Global and being presented today (September 24) in Brussels to a meeting of cable industry leaders and senior officials from the EC.
It argues for the need to build consumer “digital confidence” though such measures as protecting technology platforms/ensuring connectivity and tackling piracy and theft of copyrighted content.
In Booz & Company’s view, successful implementation of “digital confidence” could generate addition sales of 11%, or €46 billion.
On the other hand, 18%, or €78 billion, would be at stake if the measures failed to work.