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Superstacja sale firms up

July 15, 2008 07.02 Europe/London By Chris Dziadul

The sale of the Polish entertainment channel Superstacja has moved a step closer.

Local reports indicate the Polish multimedia group Agora is willing to pay around PLN30 million (€9.22 million) for a 33% stake in the station, securing shares from both the founder Ryszard Krajewski and Polsat-linked Ster, its current owners.

Although a deal could be reached later this month, Superstacja is also understood to be attracting interest from several other parties including Axel Springer Polska and the owners of the Ukrainian station TRK-Ukraina.

Superstacja made its debut in September 2006, and according to data produced by AGB Nielsen Media Research claimed an audience share of 0.21% between January and July this year.

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Filed Under: Central & East Europe, Newsline Edited: 15 July 2008 07:02

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About Chris Dziadul

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