The Ukrainian motoring channel First Automotive has secured carriage on Poverkhnost Plus, the country’s latest DTH platform.
Launched at the beginning of this month, it is already offered in the basic digital package of the leading MSO Volia Cable in Kiev and hopes to secure a number of agreements with regional cable operators in the months to come.
First Automotive is an ad-funded service and is distributed by Eutelsat W4 at 36 degrees East.
It is owned by the local production company SVIT TV and will in due course be made available in a HD version, offered in premium pay-TV packages both in Ukraine and Russia.