Swedish DTT platform Boxer held its subscriber numbers at 709,000 at the end of March, the same level that had been recorded at the end of December.
“Sweden is a mature market for standard digital TV and the competition between the platforms is getting tougher. We are selling well but also losing customers. Therefore, it is important for us to offer new channels and new services such as Push Video on Demand and for us to grow on new markets,” commented Boxer CEO Per Norman.
Year-on-year Boxer added 37,000 subscribers, equivalent to an annual growth of 5%. This is the first quarter of zero growth recorded by the pay-TV platform since 2000. However, the rate of increase has decreased year-on-year since the high watermark of 2005.
Boxer is now looking to build on new subscriber services, including Push VOD, an enhanced EPG; and its new pay-TV platform in the Danish market awarded earlier this month.
