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Sky ups ante in Virgin carriage row

February 12, 2007 12.12 Europe/London By Julian Clover

BSkyB has increased the pressure on Virgin Media by broadcasting a promotion telling customers to contact the cable operator’s customer services department if they wish to continue viewing the Sky branded channels. The promotion was first noted early on Sunday evening (February 11).

A crawler caption displays the names of the Sky channels that include Sky One, Sky News and Sky Travel. Although Sky is obliged to provide its premium channels on reasonable terms to all comers, this does not apply to the carriage of basic channels, which are currently under negotiation.

The Sky News cable feed is fed directly by Sky to Virgin Media and allows Virgin to replace promotions for the Sky Box Office pay-per-view service with its own material.

Callers to Virgin’s customer services department hear a recorded message advising them that the company is still in negotiation with Sky.

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Filed Under: Cable, Newsline, TV Edited: 12 February 2007 12:12

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

Comments

  1. stephen golombeck says

    12 February 2007 at 14:03

    you know it will end all good, or the anti merdoch people will be on your back.
    so no panic ps i think im the only family left watching any of your home growm programme dream team…its so bad we love it….

    Reply

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