Advertisers and their agencies can now target TVPlayer’s one million-strong audience viewing 106 UK television channels using data-driven buying. The news follows the announcement that STV had chosen SpotX.
TVPlayer enables viewers to watch the best free-to-air UK TV channels including BBC One, ITV, Channel 4, Channel 5 and Dave. It is available on desktop and a free downloadable app on iOS and Android smartphones and tablets, Amazon Fire, XBOX, Roku, Windows 10 and Apple TV.
SpotX’s video ad serving platform will enable pre-roll and in-stream advertising within TVPlayer across all these internet-connected devices whilst allowing buyers to transact via private marketplaces and Curated Marketplaces for control and transparency. Advertisers can target customers based on viewing habits as well as leveraging TVPlayer’s first party demographic data. In partnership with YoSpace, SpotX is also providing the monetisation framework for server side ad-insertion on selected TVPlayer livestreams.
“Consumer viewing habits have significantly changed over the past few years,” explained Rob Hodgkinson, CEO of TVPlayer.
“People want to watch their favourite TV shows on any device whenever they want, at home or on the go. We provide a one-stop-shop for the best of British TV, supported with advertising delivered through SpotX’s infrastructure.
“We selected SpotX because their modern ad-server combines programmatic infrastructure alongside traditional ad serving functionality, enabling TVPlayer to compete multiple demand sources simultaneously in a unified auction.”
Leon Siotis, Managing Director, UK and Southern Europe at SpotX, added, “TVPlayer has a premium audience of connected TV viewers, including a high proportion of Millennials which can be hard to reach with traditional media. Now advertisers can advertise to them in a ‘lean back’ TV environment, during premium programmes, using programmatic technology and leveraging device-level real-time data. This offers major brands a compelling environment to reach ad-funded video on demand (AVOD) viewers at scale in the UK.”