The HbbTV Association and AEDETI, the Spanish Association of Interaction Television, have announced the 5th annual HbbTV symposium entitled HbbTV: Open for Business! in Madrid on October 18 and 19, 2016.
The Symposium will bring industry thought leaders together from broadcasters, manufacturers, operators and developers. The event features an intense two-day program with panels and keynotes across a wide range of topics. Industry speakers will share their insights on key subjects such as: the latest GFK consumer market data; the evolution of HbbTV; how to drive top line revenues with HbbTV; new advertising opportunities; an assessment of HbbTV compared to Android and iOS in our hybrid world; practical insights and lessons learned from early adopters of HbbTV 2.0.1; the role of Big Data in HbbTV services; and managing interoperability across tens of millions of homes.
“The Symposium will highlight the recent and upcoming deployments that are not only continuing proof of HbbTV’s growing acceptance as the global TV standard but they also demonstrate that HbbTV is open for business” stated Klaus Illgner, HbbTV’s chairman.
“The AEDETI is very pleased to cohost this 5th HbbTV Symposium. After the successful deployment of HbbTV 1.5 we are looking at the migration toward HbbTV 2.0.1, to take full advantage of the latest HbbTV functionalities” added José Luis Vázquez, AEDETI’s President.