Denmark’s TDC has asked the Platform to help it develop its Blockbuster brand develop outside the Danish market.
The Platform’smpx video management system will provide the main CMS infrastructure backbone for the project, which will launch with 8,000 titles. The fully integrated mpx commercial portal has been customised to link seamlessly with the OTT user interface developed by the TV App Agency.
Casper Hald, head of Blockbuster at TDC Group, said, “We developed our initial version in-house, but after one year in the Danish market, we realised we needed to bring in industry experts to make the service easy to sign up, easy to pay, and easy to work instantaneously with robust scalability. Working with the Platform and the TV App Agency has given us the ability to get to market quickly with the flexibility to differentiate from other services. We have been able to build a service that is simple for the end user to use, while delivering our rich library of content to consumers’ many screens.”
TDC, which also runs the YouSee brand, bought the right to use the Blockbuster name in the region in January 2014 following the collapse of the international video store.