Sky Italia expands Sky Go

Sky Italia is launching a series of innovations to its Sky Go service. Launched in Italy nine months ago, Sky Go has already been activated by 1.1 million subscribers.

From Thursday an On Demand section will be made available on tablets, PCs and Macs. An initial 600 titles will span movies, series and documentaries.

The free service will be exclusive to customers who have been Sky subscribers for at least a year.

Sky Arte, Fox Life and DeAKids will launch as linear channels, bringing the total to 28.

Andrea Zappia, CEO at Sky Italia, said: These changes are also proof that our investments always aim at adding extra value for our subscribers. In particular, we focus on customers who have been subscribers for at least one year, to whom we offer exclusive access to Sky Go’s On Demand section, as is already the case with our On Demand service.”

The Sky Go brand runs across BSkyB in the UK, Sky Deutschland and Sky Italia.