RTL Germany has launched its online music clips service Clipfish Music on its HbbTV portal. Using the red button, viewers can access over 40,000 music videos.
Clipfish Music is one of RTL Deutschland’s online services. Thanks to agreements with a number of record label including Universal Music, Sony Music, EMI Music and Warner Music, as well as with independents such as Beggars Group, Kontor Records, Embassy Of Music and Armada Music, the portal offers an enormous variety of on-demand videos.
Viewers with an HbbTV-enable set can now access the portal via their television set by pressing the red button. In a special lean-back version of Clipfish, viewers get an editorial selection of the best and most watched videos.
“In the development of ‘Clipfish Music’ for HbbTV we have from the beginning set out that music television can benefit from the possibilities of interactivity and personalisation,” according to Thorsten Sandhaus, managing director of Clipfish.
RTL is quickly developing its Clipfish service – last month it became available on iOs and Android mobile devices.