The take-up of DTT is growing rapidly in Hungary, with the national service MinDig TV now watched in 100,000 households, or over 12% of all terrestrial homes.
There was an over fivefold increase year-on-year in the number of DVB-T MPEG-4 compatible receivers (set-top boxes, integrated TV sets, PCI cards and USB sticks) sold in the first half of this year. As a result, 8% of Hungarian households now own a DVB-T receiver.
Antenna Hungária, the operator of MinDig TV, puts this growth down to a number of factors including significant network expansion at the end of last year, successful marketing campaigns, the launch of the MinDig TV extra service at the end of May and FTA coverage of the World Cup in HD.
Antenna Hungária plans to add to the 17 TV channels, three of which are in HD, already offered by the platform and to make MinDig TV and MinDig TV Extra available to 95% of the population by the end of this year.