HbbTV interactive advertising has been launched in Hungary on the MinDigTV platform.
The Hungarian DTT platform MinDig TV will make the Euro 2012 final on July 1 available to its viewers in Budapest and environs in 3D and without a subscription fee.
The Hungarian pay DTT platform MinDig TV Extra continues to grow in popularity and now has almost 44,000 subscribers.
The Hungarian FTA DTT service MinDig TV gained over 52,000 viewers in the period January-May 2011, taking its total to over 220,000.
The Hungarian DTT platform MinDig TV will effectively become a national service this month, with the addition of 14 new sites raising the coverage to 95% of the population.
The take-up of DTT is growing rapidly in Hungary, with the national service MinDig TV now watched in 100,000 households, or over 12% of all terrestrial homes.
Sales of DVB-T MPEG-4 compatible reception equipment in Hungary were 50% higher in September than in the previous month.
The Hungarian DTT platform MinDig TV, which is operated by the national transmission company Antenna Hungária, has begun to offer euronews on a trial basis.