Just under half of Poles (44%) believe that the greatest attraction of VOD and PVR is that they allow them to avoid TV advertising, according to a report by PBS DGA produced for the DTH platform Cyfra+.
A further 22% meanwhile find VOD appealing as it ensures they only pay for films they are interested in watching, and 18.7% like the fact the technologies allow them to individually plan their TV viewing.
Some 18.6% of Poles in addition appreciate being able to watch a programme whilst recording another using a PVR.
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Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.