The Business of Multiscreen Television
Walt Disney is to re-brand its Jetix channels in five CEE countries as the Disney Channel.
Later this year, Disney Channel will make its debut in the five countries – Hungary, Romania, Czech Republic, Slovakia and Bulgaria – increasing its overall distribution in the region to 12 million households.
Disney Channel will be fully localised in each market.
About Chris DziadulChris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com
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