3GSM WORLD CONGRESS – BARCELONA. 13% of the German population is interested in mobile TV, according to research on behalf of the ARD/ZDF-Medienkommission carried out in November, 2006. But they don’t necessarely want to watch it on their mobile phone: especially younger respondents said they also like this feature in their MP3 player or iPod. Other ways to watch mobile TV are handheld receivers and laptops.
The research shows people are interested in watching mobile TV when they are on long trips and while they are waiting for at the docter’s or barber’s.
Content-wise most people expect news, traffic reports, music clips and sports. Younger viewers (14-29 years old) are more interested in TV series, comedy, sports and music. People aged 30 and over prefer current affairs and background information about politics and economics as well as service information. The service should also be free: 87% of all respondents said they want the ARD and ZDF channels to be available at no charge.
About Robert Briel
"In an industry that experiences rapid change and often a confusing subsequent
constant supply of news, it is often refreshing to read an insightful perspective. Broadband
TV News and its editorial team regularly provide a context and
helpful analysis to breaking news.”
Broadband TV News is the must-read publication for those working in the Business of the Multiscreen Television. We deliver news, insight and data direct to your desktop. As well as our constantly updated website you can sign-up to our Daily and Weekly email bulletins. 
Connected TV Forecasts NEW REPORT. The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010. Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published.