Euronews has appointed a new International Sales Manager based in its London sales office. Fredrik Boreström will work with the London media agencies across a full spectrum of media outlets.
A Swedish national, Boreström has six years experience in the media sector, he was previous sales manager Europe for Glenayre, a mobile messaging and video company based in London. He also worked for the Endemol-owned Metronome on projects including Big Brother Sweden. (JC)