The organisers of MIP have announced the launch of MIP London, a new industry market and networking event, that will take place between 24 and 27 February 2025.
The new event will run in the same week as the 2025 London TV Screenings with RX France stating the new event has been conceived as complementary to the existing annual gathering. It will replace MIPTV in Cannes, which will hold its 61st and final edition
this 8-10 April 2024.
The event will be based at the Savoy Hotel and IET London in nearby Savoy Place.
“The creation of MIP London is a direct result of clear and evidenced market factors.” said Lucy Smith, Entertainment Division Director, RX France. “There is a continued appetite for a global content market in the first half of the year. MIP London will not only alleviate a busy events calendar but will provide an additional entry point for international companies to gather in London at the same time.
“We have consulted with many of those already hosting events in London as well as with international companies looking to do so. Our vision is a market that complements, not competes with, the established screenings programme, that provides further options for the widest range of international distributors, studios and buyers to take part and can bring even more business to London in February for the benefit of all. Leading RX France’s first MIP market in London is an opportunity I’m very grateful for.”
London has become an attractive destination for conference organisers with HbbTV Association and Dataxis both planning events in the capital.
