Warner Bros. Discovery (WBD) has taken full control of BluTV, the first local subscription video-on-demand service in Turkey.
WBD’s involvement with BluTV began in 2021 when it took a 35% share in the company with an option to invest further at a later date. It also launched its streaming service discovery+ into the Turkish market.
“We are very excited for this new chapter. Turkey has been an important investment territory for us for over 20 years and the acquisition of BluTV brings Turkey’s first local SVOD player into our portfolio. The combination of compelling Turkish content and a broad range of the best international series and shows from Warner Bros. Discovery is an unbeatable recipe to be locally relevant and successful,” said Jamie Cooke, GM CEE, Middle East & Turkey of Warner Bros.
In February, the parties deepened added HBO content and the kids channels Cartoon Network and Cartoonito to BluTV, offering subscribers a wider variety of global content and hit series like The Last of Us, Game of Thrones, Sex and the City and Tom & Jerry.
Deniz Sasmaz Oflaz, CEO of BluTV, said: “As BluTV, we are very happy that our strategic partnership with Discovery Inc., which started in 2021, has resulted in us becoming one of the Warner Bros. Discovery brands today. As Turkey’s leading local subscription video platform, we are proud that our steady growth since day one has made us a part of one of the largest media companies in the world.”
Launched in 2016, BluTV offers subscribers around 10,000 hours of content.
