Apple has redesigned its Apple TV app in a move the Cupertino company will make it easier for subscribers to find their content.
The simplified interface’s new sidebar allows users to quickly navigate the app, providing easy access to Apple TV+, the Store, where users can buy and rent popular movies; and shortcuts to channels and apps viewers already have, such as Disney+, Paramount+, and Max.
“The redesigned Apple TV app makes it easier than ever for users to watch the shows, movies, and sports they love through an intuitive interface that brings content to the forefront,” said Eddy Cue, Apple’s senior vice president of Services. “With so much available to watch, our aim is to ensure users always have their favorites at their fingertips.”
The new sidebar navigation also introduces Home, a unified guide for all the shows, movies, and sports viewers have been watching. Within Home, the Channels & Apps section allows users to browse each of their subscribed channels or connected apps in depth. And collections — including New Shows & Movies, Top Charts, Trending, and For You — bring forward the best recommendations for viewers to enjoy across what’s new, popular, and tailored just for them.
On living room devices, the sidebar will also feature profiles, allowing households to quickly switch between users for better personalization in Up Next and content recommendations across the app.
In the Apple TV app, the updated Store tab unifies movies and TV shows into one offering.
As previously reported in Broadband TV News, the iTunes Store app on iPhone and iPad, and the iTunes Movies and iTunes TV Shows apps on Apple TV 4K and Apple TV HD, will redirect users to the Apple TV app, where they can find their existing purchases and watch all of their favourite TV shows and movies in one place.
