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BBC Studios partners with Pinterest for short form content

August 8, 2023 12.01 Europe/London By Julian Clover

New short films from two emerging creators have made their debut on Pinterest following a collaboration between BBC Studios and social media site.

Backed by Pinterest, creators Emma Downer and Seun Ogunsola received commissions for a shortform series (6 x 2 minutes each) as well as bespoke training and development from BBC Studios TalentWorks, including presenter training sessions, networking opportunities and mentorship. The content was produced in partnership with the award-winning BBC Studios’ Factual Entertainment production team based in Bristol.

Senior Development Producer of BBC Studios TalentWorks Katrina Bell said: “With millions of users sharing their interests and ideas there every day, Pinterest is a great platform for discovering new Factual Entertainment creators. That’s why we are delighted to have partnered with Pinterest to work with Emma and Seun on content for its new video platform and are excited to see what users think of it.”

Self-taught DIY expert Emma Downer uses her series to make an outdoor kitchen from a mix of reclaimed and new materials, teaching viewers the skills needed, and the fails to avoid. Meanwhile stylist Seun Ogunsola’s series is inspired by both high-end designers and everyday influences, teaching viewers how to create an affordable capsule wardrobe using upcycled pieces of clothing.

Both creators already have a strong presence on the platform, and the initiative offered them the opportunity to develop their work to the next level under the guidance of experts in the field.

Hannah Ngakane, Content Partnerships Lead at Pinterest said: “As the home of inspiring content, millions of people come to Pinterest every day, looking for ideas that they can take action on – to bring their dreams to reality. It’s been brilliant to partner with BBC Studios TalentWorks to host workshops that help upskill our top creators and enhance their storytelling, and to then see their pitches brought to life through fresh content on Pinterest.”

Focused on identifying and developing emerging talent, BBC Studios TalentWorks offers a range of opportunities to help new creators reach their potential, as well as supporting the creative community.

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Filed Under: Newsline Tagged With: BBC Studios, Pinterest Edited: 8 August 2023 12:01

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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