The number of households in the UK with access to an SVOD service stood at 19.08 million at the end of the first quarter.
This, according to Barb’s Establishment survey, amounted to 67.4% of total households and was down 1.7% on the total at the end of 2022.
Netflix, Amazon Prime Video and Disney+ saw small quarterly drops in the number of UK homes with access to their services:
• 16.96 million homes had access to Netflix in Q1 2023, down -1.1% from 17.15 million in Q4 2022.
• 12.90 million homes had access to Amazon Prime Video in Q1 2023, down -1.7% from 13.12 million in Q4 2022.
• 7.14 million homes had access to Disney+ in Q1 2023, a decline of -1.9% from 7.28 million in Q4 2022.
By contrast, NOW and Apple TV+ saw quarterly gains:
• 2.03 million homes had access to NOW in Q1 2023, up +8.0% on 1.88 million in Q4 2022.
• 1.91 million homes had access to Apple TV+ in Q1 2023, an increase of +13.0% from 1.69 million in Q4 2023.
