German music channel Schlager Deluxe can now be received on the Vodafone Deutschland cable network.
The move increases the free-TV channel’s reach to a total of more than 30 million households in German-speaking countries via satellite, cable and IPTV.
“Schlager Deluxe has developed very well since its launch on December 6, 2020 thanks to the consistent focus on modern Schlager music, the fresh on-air design and a successive expansion of technical distribution,” said Ulrike Unseld, who is responsible for the music portfolio and marketing at parent company High View.
“With the investment in Vodafone distribution, we are reaching a larger audience, offering the industry a bigger stage. We now look forward to further developing the content of the channel and the brand, together with entertainment partners and advertisers.”
In addition to Schlager Deluxe, High View operates free-TV channel Deluxe Music in the music sector, as well as sister channels Deluxe Dance by Kontor, Deluxe Flashback, Deluxe Rock and Deluxe Rap. The line-up also includes pay-TV channel Jukebox and Gute Laune TV.