ThinkAnalytics has appointed Jo Kinsella as strategic advisor, advertising.
A 20-year software veteran, she will provide strategic guidance on go-to-market and work alongside the executive team to drive revenue acceleration of the ThinkAdvertising platform, which uses AI to create contextual intelligence about viewers for hyper-targeted audience segmentation for the TV/OTT ecosystem.
Kinsella joins ThinkAnalytics following the sale of TVSquared, an AdTech software company, which she co-founded in 2012 and led to its acquisition by lnnovid (in 2022. Prior to TVSquared, she held various executive positions in the Fintech industry overseeing multiple disciplines globally across business development, sales, marketing and product.
Commenting on the appointment, Eddie Young, chairman, ThinkAnalytics, said: “Jo is a passionate and accomplished leader with a strong track record in revenue growth and defining go-to-market strategies to drive scale.
“We are thrilled to have Jo on board, someone who has proven success in the TV advertising industry and knows that ThinkAdvertising is a differentiator across all TV platforms, delivering the digital advertising we all know from the web to the world of TV”.
Kinsella added: “ThinkAdvertising has something everyone in the industry needs. With its powerful Al and global viewership data, ThinkAnalytics transforms first-party data into valuable and scalable audiences while helping to identify inventory value and minimise ad waste.
“I look forward to helping drive the next stage of ThinkAdvertising’s growth and build on its incredible momentum within the TV market”.
