Sky has launched a new The Immersive AR Experience that allows users to interact with two digital twins of the Coronation Crowns.
Developed by Atlantic Productions, with thanks to the Royal Household, it is available on the Sky News app and website.
Atlantic has created digital versions of the King Charles’ Coronation Crown and Queen Consort Camilla’s remodelled Queen Mary’s Crown that will be added to the AR experience once it is revealed on 6 May.
Available on smartphones (Apple and Android) across the globe, the AR experience also gives people the chance to enjoy the Regalia in unprecedented close-up three-dimensional detail.
“Her Majesty Queen Elizabeth II brought television cameras into Westminster Abbey and following in her innovative footsteps, the Royal Household has allowed an object central to the Coronation to be delivered via augmented reality into every home that has access to a smart phone or tablet. I am proud to be involved in this unique piece of public engagement with thanks to the Royal Household,” said Anthony Geffen, CEO and Creative Director of Atlantic Productions.
Atlantic Productions was able to capture a 1:1 scale digital twin of King Charles’ Coronation Crown, the St. Edward’s Crown—as well as the Queen Consort’s Crown, the Queen Mary’s Crown. This access allows users to put the Crowns onto their living room table, and then interact and learn about it. Users can look up close and move around the gold, diamonds and precious stones and learn their history and magnificent craftsmanship.
The AR experience also includes exclusive macro footage shot at the Tower of London of other significant Crown Jewels: The Sword of Offering, The Sovereign’s Sceptre, the Coronation Spoon and the Sovereign’s Orb, the Ampulla.
