A+E Networks EMEA has announced the refresh for The HISTORY Channel logo and brand identity in Europe, the Middle East and Africa.
In the next few days the popular pay-TV channel will see a new vibrant logo that’s designed to offer a polished and fresher look.
The new visual identity cleverly hides a H within a H, symbolising the idea of unearthing the real story that lies beneath the surface.
The channel’s fresh look and identity are part of a global refresh that started with A+E Networks in the United States and is being rolled out internationally.
Heather Jones, Chief Creative Officer of EMEA at A+E Networks EMEA, commented: “The powerful mix of programming that is accessible, engaging, informative and fun is a winning combination that has been resonating with our viewers for years. In addition, modernizing the look and feel of the channel will help lift the brand to its next phase of success’’.
In the UK, the brand known as Sky HISTORY will continue with its current logo and brand identity. In Italy, the refresh will be rolled out in June.
A new identity for HISTORY 2 will be seen from May.