GAAGO, the subscription-based sports channel that includes hurling, camogie, Gaelic football, Gaelic handball, and rounders, has chosen Simplestream for an upgrade of the channel’s apps.
Jointly run by the Gaelic Athletic Association (GAA) and public broadcaster RTE, GAAGO was originally established as an international streaming service. However, it is now expanding its portfolio in Ireland and will be come the only way to watch a number of sports.
Simplestream built and delivered a new set of OTT applications for Android and iOS in under 12 weeks. Additionally, new apps for big screen Smart TVs are being developed for tvOS, Android TV, Fire TV, Roky, LG TV, and Samsung TV, and will be rolled out for the 2023 season.
Simplestream’s Founder & CEO, Adam Smith, stated: “We are thrilled to have been able to contribute our technology and solutions to GAAGO. The global reach is only set to improve with our partnership and the significant improvements made to their applications. Live event support provided by Globecast also allows us to ensure the continuity of services, regardless of business hours.”
The solution provides the GAAGO ecosystem with a fully managed, end-to-end offering that goes from live stream ingestion to distribution across multiple platforms. It supports multiple business models: subscriptions (SVOD), transactional in-app purchases (TVOD), and pay-per-view (PPV), depending on regional rights.
“This new GAAGO-Simplestream integration brings a quality multiplatform experience to GAAGO’s direct-to-consumer and white label B2B customers,” said GAAGO Director Peter McKenna. “Viewers expect content to be available across a choice of devices, and expanding our app offering to TV screens is a crucial part of the next phase of GAAGO’s development.”
Simplestream has recently developed platforms for GB News, TalkTV, PBS America, and TVSN.