M6 Group is to partner with the youth entertainment group Konbini to expand the range of content available on its streaming platform 6play.
As part of the agreement a new FAST channel, Konbini 24/24, will launch on the platform.
A dedicated Konbini area will also be created in March with iconic Konbini formats available in long form for the first time.
In all, 50 hours of new programmes will be available on 6play with the formats Club (Video Club, Food Club and Video Games Club), the iconic Fast & Curious, the Secrets of Shooting and Track ID.
“We welcome this new partnership that allows us to welcome the Konbini brand on our platform and offer all our users a new experience around this content. Popular on social networks, Konbini content has been specially reworked and re-editorialized by the Konbini and 6play teams,” said Frédéric de Vincelles, Director General of Programmes, in charge of digital platforms, M6 Group.
“We are delighted with this strategic partnership with the M6 Group. It is above all two powerful actors in the audiovisual sector and entertainment that pool their forces with a common ambition: to entertain and inform the younger generations,” added Irakliy Lobzhanidze, Director General, Konbini. “The arrival of Konbini on 6play will allow a new audience to discover our most iconic content and marks the first step in a more global collaboration.”
6play is already the most popular AVOD platform among 5-34 year-olds in France.
