ThinkAnalytics, which provides cloud-based content discovery and targeted advertising solutions, says it grew revenues by 30% in 2022.
Its signed new customers including Bell Canada, BritBox, Crunchyroll, Telus, Sony Pictures, Magyar Telekom, and MBC Group.
The Glasgow-based company is looking to expand its Think360 search and content discovery platform as well as ThinkAdvertising.
ThinkAnalytics has now made its first FAST deployments across several customers and this expansion will continue throughout 2023. It also aims to bring FAST personalisation to the market in 2023.
“2022 has continued our growth trajectory with the addition of impressive names to our list of customers. Our success has snowballed as video service providers strive to find new ways of increasing engagement with users and better monetise their investments in content with FAST services,” said Eddie Young, Chairman, ThinkAnalytics.
“We see continued momentum in 2023 with more significant customer wins across all territories especially North America but also Europe and Asia Pacific. The uplift in viewing our customers achieve is a testament to the power of personalized user experiences in boosting engagement and loyalty at a time when subscriber churn is becoming a key priority for the industry.”
ThinkAnalytics has reached the milestone of delivering 8 billion recommendations every day to more than 475 million users under contract across more than 85 pay-TV and streaming services in 43 languages.
