With the Australian Open quarter-finals underway, Warner Bros. Discovery Sports (WBDS) has reported streaming audiences in Europe have grown by a third year-on-year.
In addition to streaming on discovery+ and the Eurosport App, television audiences for the first Grand Slam tennis tournament were in line with last year’s tournament viewership.
Key markets including France, Germany, the Netherlands, Spain and the UK reported double-digit streaming growth, while triple-digit growth took place in Denmark and Norway with the success of Nordic stars Holger Rune and Casper Ruud.
Eurosport 1 audiences grew +84% in Poland and +39% in the Netherlands.
Three-time Grand Slam winner Andy Murray’s five-set epic, the second longest in Australian Open history, against Australian hero Thanasi Kokkinakis attracted the highest number of viewers across Warner Bros. Discovery’s channels and platforms in all markets so far.