A range of TiVo-powered Smart TVs from a variety of manufacturers are set to debut this spring.
Vestel, one of the top three European TV manufacturers, has announced a multi-year, multi-country and multi-million-unit agreement, featuring chipsets from MediaTek.
The first sets will be available under the Vestel, Daewoo, Regal, Hitachi, Telefunken and JVC brands.
The agreement was first announced at the IFA consumer electronics event in Germany last August.
“At Xperi, we have built a platform that can deliver better viewer engagement with an unbiased, content-first user experience, where Live Hybrid TV and streaming services fully integrate in a personalized way that makes it easy to find, watch and enjoy content across siloed ecosystems,” said Jon Kirchner, chief executive officer, Xperi. “Unlike existing platforms, which are largely built around walled gardens, we enable TV OEMs to brand the experience, retain customer ownership and participate in the long-term CTV monetization throughout the lifecycle of TV ownership. We are pleased to partner with Vestel to bring smart TVs to market that enable consumers to cut through the clutter of streaming and linear content options with a simplified, universal discovery.”
Vestel’s new line of TVs use Powered by TiVo OS, a streamlined smart TV platform with easy content discovery and personalized recommendations. It provides a simple set-up and intuitive user experience, enabling consumers the choice and the control to discover content across their favorite streaming apps.
“As the number of available video services continues to increase, content discovery remains a top pain point for consumers when searching across different video content services,” said Turan Erdo?an, chief executive officer, Vestel. “We’re excited to partner with a company that shares our customer first values and to introduce our new line of Powered by TiVo smart TVs to provide consumers the experience they want.”
TiVo OS will also incorporate TiVo+, a free content network that provides consumers access to more than 160+ free channels and 100,000 hours’ worth of content.
TiVo has pre-integrated TiVo OS onto Amlogic T962D4 and T950D4 chipsets for the US and European markets.
The Xperi company says its OS gives OEMs significantly more control over the user experience, access to critical content service providers, and a profitable partnership model.
