The BBC and ITV both set new streaming records for their World Cup coverage.
The two broadcasters shared the rights to the tournament that came to a thrilling conclusion on Sunday afternoon.
In all the tournament was streamed 104.7 million times on BBC iPlayer and Sport Online, while for ITV the number was 146 million times across the tournament on ITVX and ITV Hub – more than 100 million more than the previous tournament in 2018.
BBC coverage of the final reached 14.9 million viewers including 7.1 million streams on BBC iPlayer and BBC Sport Online, while ITV’s coverage was watched by an average of 2.9 million, with the match viewed by an average of 3.7m and a peak audience of 4.8m across TV and streaming.
ITV showed the biggest audience on any channel this year with over 15 million viewers and a peak of 23m watching England v France across TV and streaming.
ITV benefitted from screening more England games than the BBC meaning its match coverage attracted more TV viewers than those on the BBC averaging 5.8 million (6.2 million across all devices) vs 5.7 million on the BBC.
