The sports entertainment platform DAZN has launched on Foxxum CTV OS in Germany, Italy, and Spain.
The cooperation additionally entails further territorial expansions covering DAZN’s rollout plans. It will also meet the demand for the DAZN app from existing Foxxum CTV OS clients that will subsequently onboard within the next year, following the initial launch on Vestel devices.
Commenting on the development, Ronny Lutzi, CEO at Foxxum, said: “DAZN has been a highly demanded premium TV app by our customers as sports entertainment is and will remain one of the core types of content that is preferably consumed on CTV. Therefore, we are very proud to add DAZN to Foxxum CTV OS, kicking off a long-term partnership”.
Peter Parmenter, EVP Business Development at DAZN, added: “A key priority of ours at DAZN is to partner with businesses who are able to support us on our mission to get our premium content to reach even more people. Therefore, we are delighted to embark on this partnership with Foxxum”.