ITVX will deliver at least £750 million in digital revenues by 2026, according to ITV chief executive Carolyn McCall.
Speaking as the broadcaster announced a 6% increase in total revenues for the first nine months of the year, McCall said the free, ad-funded streaming service ITVX, which will be rolled out across devices and platforms in the coming weeks, ahead of the broadcaster’s coverage of the World Cup.
“ITVX will supercharge our streaming business providing viewers with a content-rich destination rather than a catch-up service and advertisers with valuable addressable audiences at scale,” she said.
ITV Studios performed strongly as total revenues reached £2,523 million.
Monetisable streaming hours on ITV Hub, ITV Hub+ and BritBox UK were up 10% in the nine months to 30 September 2022.
