BARB has introduced an invitation to tender to run its Content ID system, starting in January 2025.
The system was introduced in January 2020 and is currently run by MetaBroadcast.
The system maintains the consistency of programme titles and genre reporting in BARB’s television audience measurement by standardising programme titles. It places content in a hierarchy to link individual episodes to a programme and independently assigning programmes with a standard BARB genre. It also links broadcasters’ linear and BVOD content across platforms, and feeds into the Dovetail Fusion process, to help generate more accurate demographic profiles for viewing on non-TV devices.
“As the BARB service has evolved, so too has the content ID system. It now also enables consistent programme titling and genre reporting on SVOD services and for content available on a number of different platforms. We are now looking for a contractor to manage and develop the system so it is fit-for-purpose for the latter half of the decade,” said Caroline Baxter, BARB’s Research Operations Director.
The new contract will run until December 2029.
