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Ad revenues and cost of living crisis hits Sky

October 27, 2022 12.48 Europe/London By Julian Clover

The number of subscribers to Sky’s TV services increased in the quarter to September, following a series of losses.

But the Comcast unit was still hit by an $8.6 billion writedown on the satellite broadcaster amid concerns around get economic outlook.

Total Customer Relationships increased by 320,000 to 23.0 million in the third quarter of 2022, streaming customers took in much of the growth, alongside the early start to the football season ahead of the curiously timed World Cup.

Revenue fell by 14.7% to $4.25 billion, or 0.2 per cent when currency fluctuations are removed. Advertising revenue took the biggest hit, declining 15.9 per cent to $471 million, after lower sales in Italy and “consistent” sales in the UK and Germany.

For the nine months ended September 30, 2022, Adjusted EBITDA for Sky increased by 15.3% to $2.2 billion. Excluding the impact of currency, Adjusted EBITDA increased by 28.7%.

Meanwhile, Peacock paid subscribers in the United States surpassed 15 million, representing a 70% increase so far this year.

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Filed Under: Editor's Choice, Newsline, Platforms, TV Edited: 31 October 2022 12:54

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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