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New data partnership to change view of Premier League

October 27, 2022 11.35 Europe/London By Julian Clover

Real-time graphics are to be introduced into coverage of the Premier League after a new agreement was signed with Genius Sports.

The company has developed a skeletal tracking system which allows data to be relayed in real-time. It means broadcasters including Sky Sports, BT Sport and Viaplay will be able to show fans stats such as each player’s running speed and shot velocity as the game develops.

Although primarily designed for the TV audience, the data will also be made available to clubs as a coaching aid.

Technology from Genius Sports and its Second Spectrum technology is already installed in every Premier League ground. It will now automatically capture sub-second positional data on every player and the ball.

“Technology continues to drive how data is collected, analyzed and presented,” commented Adrian Ford, General Manager of Football DataCo. “Working with Genius Sports’ Second Spectrum technology enables Football DataCo to be at the cutting edge of what is possible. We look forward to developing new ways of using data for our stakeholders.”

“This partnership is an important next step in demonstrating the way data and advanced technology can amplify storytelling and fan engagement,” said Mark Locke, CEO of Genius Sports. “Genius has believed deeply in this vision for many years, which is now becoming a reality in partnership with Football DataCo and the Premier League. We’re incredibly excited to work on solutions to enhance how the most popular league in world soccer is consumed by millions of passionate fans worldwide.”

Genius Sports also provides data into the English Football League and Scottish Professional Football League.

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Filed Under: Editor's Choice, Newsline, Tech, TV Edited: 28 October 2022 12:36

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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