The live and on demand OTT service LaLigaSport TV is evolving in its second freemium season, with flexibility and increased content being its new distinguishing features.
Users will be able to chose from different subscription options, namely Plus Total, Plus Liga and Plus Equipo. All the content in LaLigaSport TV, which includes a wide variety of sports, will vary depending on the country it is received due to different commercial agreements.
In addition to the three plans, the user will be able to pay for content by purchasing a match from any of the leagues €4.99) or individual evenings, e.g. boxing or ONE Championship €9.99).
in the next few days it will also be possible to make subscription payments through the app, a novelty compared to the previous season.
LaLigaSportsTV Plus will offer more sports (including petanque, sport dances and boxing), more events from each sport and with more exclusivity. LaLigaSportsTV will offer nearly 200 matches from the Liga Nacional de Fútbol Sala and more than 250 matches from the ASOBAL competitions (League, ASOBAL Cup, Copa del Rey and Supercopa). More than half of these matches will be on an exclusive basis.
Also, for yet another season, LEB ORO basketball will also be offered in its entirety. There will also be an increase in the number of exclusive boxing and ONE Championship events broadcast.
According to Alfredo Bermejo, LaLiga’s digital strategy director, “This is another step in LaLiga’s strategy with its OTT offering in order to get closer to the needs of its followers. LaLigaSportsTV users demanded flexibility and in this new season they will have it in a number of ways. It’s an evolution of a product that continues to improve season after season, offering more and more content and improving the user experience”.
