A former NBCUniversal executive will head MFE-MediaForEurope’s new office in Munich.
Katharina Behrends spent 15 years at NBCUniversal Networks, where she was responsible for the DACH (Germany, Austria and Switzerland), Eastern Europe and Benelux region overseeing TV production, pay-TV and streaming.
” MFE-MediaForEurope is an exciting, forward-thinking media company, and I am thrilled to join at such a critical point in time for the European media industry,” said Behrends. “European media companies need to collaborate more closely and develop strategies to stay competitive with international media conglomerates and streaming giants.”
“We are pleased to welcome Katharina Behrends to our executive team, she is an experienced and internationally-respectedleader. With her strong network and excellent knowledge of the German-speaking and European media industry, she will play a vital role in building a pan-European media group. Our goal is to further expand and establish MFE as a leading European media player,” added Marco Giordani, CFO, MFE-MediaForEurope.
In March, MFE-MediaForEurope passed the 25% ownership threshold in ProSiebenSat.1.
The company, controlled by former Italian Prime Minister Silvio Berlusconi, was already the largest shareholder in the German broadcaster.