The Banjay Group subsidiary Endemol France has chosen the French solution OKAST Channels to launch its first FAST channels on Samsung TV Plus.
The new partnership is part of the ambitious strategy of the European consortium FAST4EU, created by OKAST, to develop a European ecosystem to address the FAST market.
Commenting on the development, Jean-François Rubinstein, MD of Endemol France, said: “We are convinced of the potential of FAST and connected TV and have therefore chosen OKAST Channels, a French and European player, to support us in the deployment of our first channels. Thanks to their support and advice, we were able to get started in record time with the prospect of enhancing our catalogue as much as possible, while getting closer to our audience, is a major challenge for us”.
OKAST announced a few weeks ago the launch of the FAST channel Figaro Live in partnership with SECOM.