Earlier this year, Vodafone Deutschland was the first customer to integrate TVXray into its Giga TV and Vodafone TV boxes. Following the availability of the product on mobile devices, on the web and on set-top boxes, TeraVolt is now expanding its portfolio to include smart TVs.
At the core of TVXray lies the ability to personalise live sports directly on the TV set and to render the second screen obsolete. Viewers can access a wide range of data and statistics on games and competitions in real time. They are able to watch highlight scenes at any time while still enjoying the live experience. And they receive personalised live video alerts directly on the TV set from other matches taking place at the same time.
The TVXray Android TV client transparently overlays the TV stream, so that the main programme remains visible at all times.
“With TVXray, we are challenging the second screen. Many viewers use their smartphones, especially for live sports, to view statistics while watching the action or to follow other events at the same time,” said Tobias Fröhlich, Chief Product Officer at TeraVolt, stressing that people would prefer accessing everything in a centralised way on their TV set, though. “That’s exactly what we offer them with TVXray without losing interactivity or personalisation.”
At IBC 2022, Teravolt will host an Android TV showcase with TVXray on September 10 at 15:30 CET at its booth 5.G14 in hall 5.