A+E Networks EMEA have chosen Precis Digital?as their performance media agency for the upcoming launch of their D2C true-crime streaming service Crime+Investigation Play.?
Following a competitive pitch, the new partnership will see Precis manage paid performance media for the launch of Crime+Investigation Play, scaling growth of the new product.?
As part of their remit, Precis’ objective is to drive user acquisition while balancing the need to grow awareness of Crime+Investigation Play.
Commenting on the development, Kelli Peter, VP, marketing & communications?at A+E Networks EMEA, said:?“We’re very excited to work with Precis Digital; they are an industry leading performance media agency with a data-driven, multi dimensional attribution and full funnel approach to performance marketing. We look forward to building momentum for Crime+Investigation Play together”.
Jess Dickenson, COO, Precis UK added:?“We are delighted that A+E Networks EMEA has chosen Precis to launch their Crime+Investigation Play streaming offering. We’re looking forward to bringing the product to market with cutting-edge digital performance and awareness campaigns. The platform offers unique content and a fantastic experience, and we are excited to help it achieve the success it deserves”.
