Danish content discovery and metadata provider Simply.TV has acquired the privately held Dutch EPG specialist GVIDI.
Simply.TV COO Daniel Rühmann described the move as the “natural next step” after winning several Tier 1 and Consumer Electronics manufacturers so far this year. “The GVIDI team will add substantial technical, operational, and commercial leadership,” he said.
Simply.TV has been working with a number of leading manufacturers to transition from old-fashioned and traditional UIs to new advanced functionality that enables retention and increased consumption across all TV platforms.
“Simply.TV’s industry-leading technology and product stack combined with their team’s customer-obsessed approach will enable GVIDI customers to benefit from an advanced portfolio of metadata and EPG products,” said GVIDI’s Managing Director, Tijn Smithuis.
In recent months, Simply.TV has signed agreements with TV manufacturer Vestel and the Austrian broadcast services company ORS.