• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Chris Dziadul Reports: Russian OTT update

August 19, 2022 11.02 Europe/London By Chris Dziadul

This is turning out to be an interesting year for Russia’s OTT industry.

Last month we saw Rostelecom and National Media Group (NMG) enter into an agreement of intent to merge their platforms Wink and more.TV.

The move, which is aimed at strengthening the position of both parties in the Russian content production and distribution market, will result in the creation of a joint venture 70% owned by Rostelecom and 30% by NMG and operating under the Wink brand.

It will also come against the backdrop of both a loss in subscribers and slowdown in revenues across the sector. In the former case, one of the causes could well be the disappearance of premieres and other Western content from platforms’ offers. Netflix and Megogo are also no longer present in the country, though this is unlikely to have significantly impacted on total subscriber numbers.

A recent survey undertaken by GfK and published by Cableman pointed to a significant reduction in subscriber numbers at both ivi and Okko, hitherto two of Russia’s leading OTT platforms, in the second quarter. It also showed that Kinopoisk remained in top spot in terms of both the total number of subscribers (14.7%) and those paying for its services (10.5%).

Meanwhile, a report published by TelecomDaily indicated that the total revenues of legal OTT services in Russia amounted to €417.3 million in the first half of this year. Although this was 5% more than in the same period in 2021, last year as a whole the sector grew by 41%.

TelecomDaily believes that the revenues previously made by Netflix and Megogo have been distributed among other OTT providers and indeed pirate sites. It also points to the success of Kinopoisk, which took over from ivi in top spot after seeing its share of revenues almost double from 13% to 23.2%.

Other insights into the changes taking place in the sector have been offered by TMT Consulting. It recently announced that the total audience for OTT services in Russia fell by 4% in the first half of this year to 65 million. At the same time, the number of households with at least one OTT subscription was little changed at 11.0 million, compared to 11.3 million at the end of last year. Moreover, subscription penetration among Russian households remained at 20%.

For more information about Chris Dziadul, please visit https://www.chrisdziadul.com

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Chris Dziadul Reports, Columns, Featured Right Edited: 19 August 2022 11:02

Avatar photo

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • Ukraine’s Lanet wins legal decision
  • No approval for RTL Nederland and Talpa Network merger
  • Streaming services provider Joymo hires VP of Sales
  • Russia’s Rostelecom targeting MegaFon
  • Sky releases The Last of Us episode on YouTube

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Columns

Avatar photo

Chris Dziadul Reports: Streaming success in CEE

27 January 2023 By Chris Dziadul

Can local streaming services compete with leading international ones across Central and Eastern Europe? … [Read More...]

View more columns

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...