Over half of Ukrainians will not buy a subscription to football matches on TV, even if they are shown on sports channels.
Furthermore, according to Mediasat, quoting a study by the Ukrainian Sociological Group undertaken between July 8-12, 22.2% would rather not buy a subscription, 14.4% would probably and 3.4% would definitely buy one.
Among those who do not exclude the possibility of purchase, 33.9% are ready to spend no more than UAH50 (€1.32 ) per month, 29% no more than UAH100 hryvnias, 14.4% no more than UAH150 hryvnias, 7.7% no more than UAH200 hryvnias and 3.3% no more than UAH300.