Audi has partnered with Sky Sports to become its first ever innovation partner.
The partnership has planned and brokered between Omnicom Media Group’s PHD and Sky Media
As part of the relationship, Audi will sponsor the Power Meter, a Sky Sports ‘hero’ innovation, that will be feature in the second season of The Hundred – cricket’s pioneering, high octane, 100 ball format.
“I am extremely excited about our new partnership with Sky Sports, the home of sport,” said Tony Moore, Head of Marketing, Audi UK “Live sport is at the forefront of constant innovation which closely aligns with Audi’s drive to redefine the future of premium mobility, through progressive technology.”
Other key elements include the creation of a bespoke TV creative celebrating the alignment of Audi, Sky Sports, and Innovation and co-branded social content that will run through the remainder of 2022.
Steve Smith, Executive Director, Content at Sky Sports, said “We pride ourselves in innovating on screen to create experiences that our customers love. This is the first partnership of its kind for us, and we couldn’t ask for a better brand to collaborate with.”
The partnership begins this week.
