Viaplay Group and Canal+ Polska have agreed a distribution partnership in Poland that will make the Viaplay streaming service available to Canal+ Polska’s premium DTH subscribers across the country.
Viaplay Group will also sublicense selected Premier League matches to Canal+ Polska for the next three seasons. The matches will be available on Canal+ Polska’s channels from the beginning of August, when the Premier League season kicks off.
Commenting on the development, Kim Poder, Viaplay Group CCO, said: “Poland is a key market for Viaplay, and we want as many viewers as possible to try our unique service for themselves. This long-term agreement with one of Poland’s largest pay-TV operators will expand our addressable market significantly over the years to come, and is therefore an important step towards realising our high ambitions. It also brings our Premier League coverage to an even larger audience, while showcasing the quality of our sports broadcasts to fans in every part of Poland”.
Edyta Sadowska, Canal+ Polska CEO and general director, added: “With the start of the upcoming season, two top matches of each round of the Premier League will continue to be able to be followed on Canal+ channels, which is undoubtedly excellent news for Canal+ customers. Thanks to the establishment of cooperation with Viaplay, we will also be able to offer our customers access to further unique content from many different categories. Furthermore, establishing cooperation with another such large partner is a confirmation of our ambitions and commitment to building the most complete and competitive offer of movies, series and sports on the Polish market”.