CNBC has held onto its position as the number 1 business news provider in Europe on a multiplatform basis.
Ipsos Affluent Europe 2022 survey says the channel has grown by 12% at a brand level.
The Ipsos Affluent Europe 2022 survey covers the top 20% of households across 21 European countries and is based on fieldwork conducted between January-December 2021. The survey is one of the primary research reports advertisers use to determine their target audience reach and engagement, as well as how to allocate their advertising budgets.
The survey revealed a 6% rise in monthly TV reach and a 23% increase in monthly digital reach for CNBC, contributing to a 12% expansion in monthly multiplatform reach.]
John Casey, President and Managing Director of CNBC International said, “These results reflect the incredible work done by the CNBC editorial teams in providing actionable insights on air and online, chronicling developments in an ever-changing world and drawing out the key links for market participants.”
CNBC has significantly increased its brand growth in major European markets, specifically by 19% in Germany, 20% in France, and 18% in the UK. The TV channel continues to gain viewers, with the data showing a bounce back in monthly and daily viewers following the pandemic. CNBC reaches 6.1 million affluent adults across Europe, making it the top business TV station in nearly every territory covered by Ipsos. Digital growth has also outpaced the rise seen by most of competitor brands.